A number of well-known supermarkets have been called out for questionable contents in their beef products, making consumers reluctant to trust certain chains. This has, however, led to a rise in the use of online butchers as a trusted source of meat.
Many beef farmers have identified the recent scandal as a way to show consumers where they can get quality beef, with guaranteed authenticity from Assured Food Standards. While the people in charge continue with the battle to ensure consumers are provided with safe and nutritious food, British beef farmers are in their element.
It has always been promoted that grass fed beef produced in the UK is one of the best types of beef to eat. Imported beef products in supermarkets have been found to lack the nutritional value of traditional butcher’s meat, and the recent findings show that these products can also be low on the percentage of actual beef.
As a result of the findings, many people are turning to independent, small-scale butchers on local high streets for their meat, with some butchers seeing a rise in custom of almost 30%. It is thought that the trend may continue as buyers look to regain confidence in the products they buy.
Online butchers have also seen an increase in business with many people enjoying the choice and information they have access to on the internet.
The low price of supermarket meat has forced more than 10,000 butchers on the high street to close in the last 30 years. It is thought, however, that the recent scandal may spark something of a revival.